What is Split Testing?

Split testing for non-nerds

What’s better – my dog or my cat? What’s better – my natural hair or my new ginger wig? What’s better – Convert Magazine or any of its subpar rivals? (though the answer to that one is pretty obvious) If …

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Podcast of the Week: Everyone Hates Marketers

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Everyone Hates Marketers is one of our favourite podcasts here at Convert Towers. I’m not sure if it’s the gratuitous swearing, the edgy opinions or the gust quality we love most, but it’s almost mandatory listening in the office.