What’s better than viral content? Evergreen content.
Instead of creating a huge surge in website traffic that drops off after a few weeks, evergreen content sends a steady stream of traffic to your website over time.
Evergreen content doesn’t become outdated like content that’s tied to the news cycle, so new readers will discover it and share it for years to come.
But getting this type of content right can be pretty difficult.
Choosing the right topic, length, and keywords is essential if you want to create a successful article that stands the test of time.
To help you create the best evergreen content for your website, we’ve put together this little guide of useful tips and tricks.
4 tips and tricks you need to know to create great evergreen content
1. Use content analyser tools to pull data on existing evergreen content
You can use content analyser tools like the one from BuzzSumo to gather data on existing evergreen content.
All you have to do is enter the topic you want to write about into the tool and sort the results by evergreen score.
You’ll then get to see the most popular evergreen articles that were written over the last few years and analyse them to learn how to create a successful article.
2. Analyse successful evergreen articles
Once you have your list of articles pulled up, you should study them to figure out best practices for evergreen content in your industry.
First, you should take a look at the titles to see what type of content is most popular in your industry. Is it informative, how-to content, or something else?
You should also figure out how long the articles are on average.
Are long articles more popular, or short ones? This will help you decide on a word count for your article.
Another thing you should look out for are images, infographics, and other visuals. How many do the articles usually contain?
Make sure that you’re providing at least as many visuals as your competitors to break up the text and present data in an interesting way.
Finally, give each article a quick read to see what kind of value it provides and how well it answers the questions posed in the title.
Would the article completely satisfy a user’s search query, or is it lacking in certain areas? Answering that question can help you identify ways to make your content better than the competition.
3. Try to beat your competitors
Your goal in analyzing competing articles isn’t to copy them. It’s to find ways to create better articles that outstrip them on search engines and social media.
If one of the popular articles you’ve read uses low-quality sources, for example, you can cite more trustworthy ones.
You can also skim each article for keywords and try to find ones that your competitors missed. Simply searching the article’s title in Google is a great way to find related search terms and keywords that you can incorporate into your article.
Google will give you a list of related questions and searches that will help you build out your content and answer more of your target audience’s burning questions than the competition.
4. Tailor your content to your target audience
Analysing popular articles and search results on your topic can give you some great ideas for your content. But don’t forget to tailor your articles to your specific target audience.
Your content should answer questions that your business gets over and over. You can find out what these questions are by asking your sales and customer support teams.
The questions that they’re tired of answering can make great topics for your content.
You should also ask yourself what problems your ideal customer is having, and try to create content that addresses those needs to increase conversions.
You don’t just want to create content that will bring in traffic from web searches. You want to create targeted, tailored content that will answer the questions you know your prospects have to guide them through your sales funnel.