Instagram is unquestionably one of the most important social channels, and every business should be on it.
As Digital Marketer puts it, “Instagram isn’t even mainstream—it’s practically THE stream.”
With over one billion active users, Instagram is one of the best places to connect with your current customers and gain new ones.
But don’t just take our word for it. Here are 10 stats that prove how important Instagram is for businesses and marketers.
1. Instagram has the highest engagement out of all social platforms
Instagram beats out Twitter, Snapchat, Facebook, and all other social platforms when it comes to engagement rates for brands.
You can expect between 2% and 7% of your Instagram followers to interact with each of your posts. Compared to Twitter where less than 0.2% of your fans will engage with each tweet, those numbers are pretty spectacular.
2. Instagram users have significant spending power
Instagram users aren’t just a bunch of broke college kids. They have the money to buy your products, so your marketing efforts won’t go to waste.
On Insta, you’ll be able to reach:
- 31% of the people making over $75,000 a year
- 32% of the people making $50,000–$74,000 a year
- 32% of the people making $30,000–$49,000 a year
And based on this next stat, these Instagram users are ready to buy.
3. 30% of users bought a product they found on Insta
Instagram users aren’t just window shopping—they’re actually buying products they discover on the platform.
30% of users have bought a product they learned about while scrolling through Instagram, so you have a pretty good chance of making some sales if you’re active on the platform.
4. 75% of users take action after watching an ad
If you want to increase brand awareness, try running a few Instagram ads.
75% of Instagram users take some kind of action after watching an ad, such as visiting the brand’s website or looking at their Instagram profile. It’s one of the best places to run ads because users are highly engaged and receptive to brands.
5. Cost-per-click is lower on Instagram than Facebook
Another great reason to advertise on Instagram is the low cost-per-click. Facebook’s average CPC is $1.72, while Instagram’s is only $0.60.
Just by switching to Instagram, you can save $1 per click on ads. Talk about bang for your buck.
6. 60% of users find out about new brands through Instagram
Most Instagram users are finding out about new brands and products through their Discover feed all the time. To make sure that you’re on their radar, use hashtags and update your Instagram page with new content regularly.
7. 66% of business profile visits come from users who aren’t already followers
Think that your followers are the only people looking at your Instagram profile? Think again.
66% of business profile visits are coming from users who aren’t followers. So your business stands to gain a lot of exposure just by having an updated Instagram profile.
8. Brand follower growth increases from 6% to 8% month-over-month
Instagram users aren’t just following their friends and favorite influencers on Insta. They’re following brands too.
Brands experience follower growth between 6% and 8% month-over-month. So if you post engaging content, you’re almost guaranteed to gain new followers who may be interested in buying your products.
9. Users under 25 spend more than 30 minutes on Instagram every day
If you want to reach young adults, Instagram is one of the best places to do it.
Users under the age of 25 spend more than half an hour scrolling through Insta every single day. That’s plenty of time to discover your profile.
10. 60% of Gen Z’ers prefer to see influencers in ads
Young adults would rather see an influencer in an ad than a celebrity or actor. So if your target audience is Gen Z, reaching them with influencer marketing on Instagram or YouTube is your best bet.
We bet you’re already using Instagram for your business. But if not, we hope this post has inspired you to jump on the platform and upload some content to reach the active, engaged user base that Instagram has to offer.