3 Automation tips for Facebook

Managing your ad campaigns during the holiday season can be stressful. There’s so much going on in your personal life and business during the holidays that you probably don’t have time to adjust and tweak your campaigns. 

But that doesn’t mean that you should just give up on optimizing campaign performance. 

Using the automation features within Facebook ads manager can help you maximize your campaign’s performance even when you’re too busy to be online. 

Not only will this tool help you breathe a little easier this holiday season, it may even free up time for some holiday baking. 

3 Facebook automation tools that will make your holiday season easier

Dynamic Creative Optimization

This automation feature allows you to test new creative concepts while maintaining your existing, proven messaging so you don’t see a dip in sales. 

If you’ve ever wondered about adjusting your ads but don’t want to impact tried and true success, this is a way you can test new strategies. 

Here are some examples of changes you can test out using this tool: 

  • Changes to your ad copy 
  • Different product or service images
  • Percentage vs. monetary discounts 
  • Holiday-specific messages vs. non-holiday specific messaging

Using Dynamic Creative Optimization can help you figure out how to improve your ads without impacting your bottom line this holiday season.

Campaign Budget Optimization

Campaign Budget Optimization lets you automatically allocate budget to top-performing ads. This is a useful feature if you’re not going to be paying much attention to your ad sets this holiday season. 

One thing worth noting, though, is that some people have reported that their costs increased while using this feature. In order to achieve the best results, you should take the following precautions.

Make sure your daily budget is high enough so that your ad sets can quickly get out of the learning phase. 

If your budget isn’t big enough, it will take longer to get out of this phase, and your ads will continue to be served to a wider (and potentially less successful) audience.

You should also group like audiences together in one campaign. This will make the tool find the most successful targets within the campaign more quickly to optimize your spending. 

Automated rules

Automated rules provides a range of capabilities that will help you optimize your campaign’s performance while you’re busy working on other areas of your business. 

According to Marketing Land, automated rules can: 

automatically check your campaigns, ad sets and ads, and then update or notify you of any changes. In addition to these automatic checks and notifications, the tool will also take the necessary actions for you.

Automated rules allows you to do a number of things without even being online. Through the power of automation, this tool can: 

  • Start and stop time sensitive promos  
  • Pause ads based on their performance
  • Adjust your budget based on return on ad spend, click-through rates, or cost per acquisition

In addition, automated rules can notify you of changes in performance so that you can make your own adjustments.

The automation capabilities within Facebook Ad Manager can optimize your campaign’s performance and give you back more of your most valuable asset — time.  

Knowing that these tools are helping you manage your campaigns gives you more time to work on other areas of your business and enjoy some much-needed holiday cookies.