YouTube is the second-most visited site in the world and the second-most used search engine in the world. With 2 billion active users per month, your target market is there.
YouTube is a huge marketing platform. it’s important you know how to use it properly – or else you’re missing a huge opportunity.
Social Media Examiner recently took a look at emerging marketing trends that you can’t do without. Here’s how you need to be using YouTube to get ahead…
Don’t disregard it
If you’re not using YouTube, you really should be. It’s not just a video-hosting site, it’s a social media platform, with chats constantly occurring in comments sections.
YouTube is the second-most visited site in the world and the second-most used search engine in the world. With 2 billion active users per month, your target market is almost certainly on there.
68% of ALL demographics use YouTube to answer questions via video tutorials.
Quality over quantity
YouTube content has more sticking power. It’s a content library, whereas other social media platforms are somewhat more transient.
It’s therefore essential you make quality content. Your videos will be around forever – and could be viewed forever. So focus less on churning your videos out, and focus more on making them great.
Branding over marketing
Intelligent businesses don’t prioritise selling on YouTube. They prioritise building their brand. Use YouTube to make your business recognisable. Make people recognise your brand, trust your brand and build a bond with your brand.
Develop a clear proposition
YouTube channels with a singular proposition perform much better than those who are trying to sell, communicate and deliver dozens of different messages.
Think about it this way: never release a video that your subscribers didn’t sign up for. Spread yourself too widely and you’ll fall through the cracks in the algorithm. You’ll also risk driving away your current audience.
YouTube promotes channels who are delivering core messages time and time again.
Keep people on YouTube
YouTube wants people to spend more time on YouTube. They’ll reward you for helping them. Direct people to other videos from the video they’re currently watching – and send out tweets, posts and emails to link people to your new videos.
Publish consistently
Once a week will suffice, twice or three times a week is better.
The YouTube metrics which matter most
- Click-through rate (CTR): have a good title and a good thumbnail, to make people want to click on your video.
- View velocity: how quickly is your video gaining views the moment after you upload it? This is important.
- View duration vs. watch time: Are people watching 50% of your videos? 25%? 100? The more, the better.
- Session duration: YouTube wants people to spend as long as possible on their site. You can help to achieve this by either publishing long videos, or by publishing many short videos.
Simply put, your business cannot do without YouTube.
It’s massive, it’s becoming more and more popular every day, and it’s a huge platform where you will almost certainly find your target audience.