Issue 65-79: How we tried something (and it didn’t work)

Where are issues 65 – 79?

We tried sending every issue by email only (rather than creating a post here and emailing that). Short answer is, it didn’t work.

The long answer is that sending thousands of emails, each email with multiple links, massively hurt our deliverability.

We found that our emails had started to go to the ‘Promotions’ tab in Gmail, and some inbox providers were even sending us to SPAM.

So we’ve reverted back to how we did things before.

From now on, you’ll see the actual newsletter as a standard post here.