Welcome to another issue of Convert – the magazine dedicated to email marketing. This week, we've got some tenuous metaphors, stomach-churning imagery and lots of helpful information about split testing….
What's better – my dog or my cat? What's better – my natural hair or my new ginger wig? What's better – Convert Magazine or any of its subpar rivals?…
“Look at that nice car”, 8 year old me said, pointing to a red Porsche 944 turbo. “I want one of those one day, Dad”. “They’re just showing off, Alastair*….
Mailchimp vs Constant Contact vs ConvertKit Vs ActiveCampaign Vs HubSpot: Which is The Best Email Marketing Automation Tool For Me? There are lots of big players in the email automation…
In this article Al Elliott looks at email deliverability and email deliverability best practices. Read on to learn how poor email deliverability can affect your email campaigns (oh, and feel…
If your email marketing has a human touch, you'll improve your customer experience and you'll improve customer relations.
With marketing automation, you're not at all letting go of the reins – you're simply freeing up some of your time to make your marketing more time-effective and more profitable.
Used intelligently, automation can help to deliver a more personalised experienced to your customers. Here are four ways how:
Follow these steps and you'll no longer have to fight for your place in the correct inbox again. You'll be in the right folder and you'll be in your customers' line of sight!
To make big waves in email marketing, you need to keep your list of contacts growing – and keep it updated. That can be hard, since people change email addresses, abandon email addresses and change jobs. But it's still possible.
A good welcome email should be friendly, recognisable and trustworthy. It should provide good links, display good branding, and allow for quick recognition.
Let your subscribers (both current and potential) know your figures on complaints rates, bounce rates and the like. If you're open, honest and transparent, you're trustworthy.