If your business is looking to get involved in influencer marketing, this is a great place to begin. The world of marketing is changing, and leading that change is influencers – along with all the influence they have!
Social Media Today recently shared a list of 47 influencer stats, all of which are helpful for crafting and creating your 2020 marketing strategy. In this article, we’ve compiled some of them.
The stats touch upon many topics, including how influencing can help business, how much influencing has grown and how it compares to traditional online advertising models.
If your business is looking to get involved in influencer marketing, this is a great place to begin. The world of marketing is changing, and leading that change is influencers – along with all the influence they have!
Influencer Marketing and Business
- According to more than two-thirds of marketers, the biggest challenge in influence marketing is finding a relevant influencer.
- In 2017, 86% of marketers used influencer marketing.
- 96% of influencers charge less than $1000 for a single blog post.
- 51% of marketers believe they can acquire better customers through influencer marketing.
- $255 million is spent on influencer marketing every month, but that is expected to drastically increase as influencer marketing becomes even more popular.
Platforms for Influencer Marketing
- Instagram has 700 million monthly users.
- 40% of Twitter users purchased something as a direct result of an influencer tweet.
- 64% of brands now use Snapchat – and 150 million use Snapchat every single day. The platform has more than 300 million users every month.
- 68% of marketers consider Twitter to be a key channel for influencer marketing.
The Impact on Consumers
- In the last year, the amount of Google searches for ‘influencer marketing’ has grown by 325%.
- 93% of marketers have reported that influencer marketing has helped them to get results in improving their visibility.
- 92% of consumers trust recommendations from peers on social media more than any other form of advertising.
- 40% of millennial YouTube audiences feel as if their favourite YouTubers understand them better than their friends.
- More than 230 influencer marketing dedicated agencies have opened in the past 24 months.
Major Influencer Industries and Niches
- 50% of pet owners who post about their pets think that their pets get more social media attention than they do themselves.
- Influencers with 10k-100k followers have both the most reach and the most engagement – so they’re probably the people to use.
- The top three major influencer brands are fashion & accessories, beauty & cosmetics and food & beverages.
Influencer Marketing vs. Traditional Marketing
- Consumers trust images from other consumers on social media 7x more than they trust traditional advertising.
- Ad blocker use has hugely increased, which has changed the impact of traditional advertising.
We’ve summed up some of the most interesting stats above, but there are many more. These stats all paint a picture of a quickly-changing marketing world, in which influencers are more trusted, more admired and more accessed than traditional marketing channels.
If you want to stay on-trend in business marketing, these infographics make it clear that you have to be getting involved with influencers.